Week 5
Deep Thoughts and Shallow Frames: On the Susceptibility to Framing Effects

Reading the given article for this week article framing, however, this paper looks at the incident of framing effects when more than one thought are given to problems.
After having read the article I found it one of the most difficult one to understand because I had to read it a number of time to understand the concept of the topic framing.
According top one view stated that problem frames are an essential part of the way people think about decisions. However, this is because people are incapable to convert a problem into a frame independent representation. Furthermore frames frequently determine how a problem is professed and can’t be independently thought out of anymore than visual illusion which can be avoided with extra thoughts (Arkes, 1991; Thaler,)
Its said that framing effect tend to occur whenever dissimilar images of the same decision situation guide to different preference regardless of the fact that the acts, outcomes and contingencies linked with the decision that remain invariant across the descriptions .

However, I also found that regardless of the limited and definitely a number of diverse evidence, the field have most likely accepted some of the findings. Many researchers have understood the results as supporting the idea that dedicating extra thoughts to a problem reduces the likelihood of revealing framing effects. However, a number of studies have also been persuaded based on this assumption.
In general I have found this article very interesting to read it has also given me the notion of how framing occurs.